Why this course?

Description

Retail refers to the process of selling goods or services directly to the final consumer for personal or household use. It is the last stage of the distribution channel, where products move from manufacturers or wholesalers to customers through retail stores or online platforms. Retail can operate through offline (physical stores) such as supermarkets, department stores, and convenience stores, as well as online (e-commerce) platforms that allow customers to shop digitally.                                                                                      The document explains that retail plays a very important role in the economy by creating employment, supporting manufacturing, generating revenue, and meeting daily consumer needs. Retailers make products easily available in the right quantity, at the right place, and at affordable prices. Different types of retailers exist, such as department stores, supermarkets, specialty stores, and e-commerce businesses, each serving specific customer needs and shopping preferences.                                                                  Retail also involves various store formats and layouts (like grid, free-flow, and racetrack layouts) designed to improve customer movement and shopping experience. Along with selling, retail includes store operations, merchandise handling, customer service, billing, inventory management, visual merchandising, and digital retail practices. Overall, retail focuses on customer satisfaction, efficient operations, and profitable selling while ensuring hygiene, safety, and professional behavior in the workplace.